Pulse

Pulse is a weekly and monthly briefing on your store: what changed, what drove it, and what to do next. The figures come straight from your store’s data. Copilot writes the story around them.

Open Pulse from the top of the navigation. When your store can use Pulse, it’s also the page By the Numbers opens on when you sign in.

Pulse on the Month tab, with the headline figures (total sales, orders, average order value and new customers), the daily sales chart against the month before, and This Month's Story with its mood, headline and insights, above the Do Next list, which starts with two Money Moves, each with its customer count, a suggested offer and a Send button.

How It Works

Week, Month and Over Time

Pulse has 3 tabs:

Week covers Monday to Sunday and compares it with the week before.
Month covers the 1st to the last day of the month and compares it with the same month last year. The headline figures also show the change from the month before.
Over Time lists recent summaries, newest first, with each one’s headline and mood: the last 26 weeks, or the last 13 months. Switch between Week and Month at the top of the list.

Pulse opens on Month. Until your store’s first monthly summary is ready, Month is locked and Pulse shows Week instead.

Use the arrows beside the tabs to step back through earlier weeks or months.

Weeks and Months Still in Progress

While a week or month is still under way, the line under the tabs reads “Week so far” or “Month so far” and ends with “updates daily”. The figures cover every complete day to date, in your store’s time zone.

Comparisons are matched to the same number of days. A month that’s 12 days in is compared with the first 12 days of the earlier months, not with their whole length.

What’s on the Page

Headline figures: Total Sales, Total Orders, Customers and Average Order Value. Each shows its change: “WoW” is week over week, “YoY” is year over year and “MoM” is month over month.
A daily sales chart: each day’s sales against the week or month before. While the period is open, a dashed Forecast line shows where the rest of it is heading, once your store has at least 90 days with orders.
Traffic & Conversions: sessions and conversion rate from das Pixel when it’s installed. Without das Pixel, they come from Google Analytics, when it’s connected. The card can also show sales per session, a funnel from session to order and sessions by channel.
Customers & Retention (Month only): New Customers, Repeat Purchase Rate, Refund Rate and Discount Dependency.
Advertising: Ad Spend, Reported ROAS, Clicks and Cost per Click, when an ad platform is connected.
Subscriptions: Renewal Revenue, New Subscribers and Renewal Share of Sales. It appears when the period has renewals or first subscription orders. Renewal Revenue and New Subscribers show their change against the comparison period, unless the earlier period’s renewals can’t all be identified.
das Pixel Attribution: Direct Sales Traced to a Paid Ad Click, Share of Direct Traced, Pixel Match Rate and Median Days From Click. It needs das Pixel installed, an ad platform connected and at least one traced order in the period. Direct Sales Traced to a Paid Ad Click shows its change on the week before, or the month before on the Month tab. That change appears only once das Pixel had been connected for 30 days before the earlier period began.
Klaviyo Email & SMS: Klaviyo Revenue, Avg Open Rate and Avg Click Rate. It needs Klaviyo connected with permission to read performance data, and email or SMS activity in the period. Without that permission, Pulse shows Reconnect Klaviyo to See Performance Data.
Top Products and Discount Impact: your best-selling products and the discount codes used in the period, with the orders and sales behind each.

A section only appears when there’s data for it. Where something isn’t connected, Pulse shows a prompt to connect it instead.

The Story, Do Next and Looking Ahead

Alongside the figures, Pulse shows 3 cards:

This Week’s Story or This Month’s Story: a mood (Strong, Tough, Mixed or Steady), a headline and 3–5 short insights.
Do Next: up to 5 next steps, ranked by impact. Setup and health tasks, such as reconnecting an integration, come first, then Copilot’s suggestions. Money Moves, for stores that get them, rank just after the health alerts: see Money Moves below. Build a Dashboard for Your Store opens Build It for Me. Pick Your Main Goal asks for your goal in a window, without leaving Pulse. It’s described in Business Profile.
Looking Ahead: where this month, quarter and year are heading, against the full month, quarter and year before. When there’s not enough history to forecast, it shows the total so far.

A store that is offered a free growth assessment also sees the offer on Pulse. It appears as a card, as a Do Next item, and as a link under a red or amber item in the story. The offers stop once the store asks for an assessment or has a Support Plan, and you can dismiss the card.

Money Moves

Money Moves are groups of customers worth acting on. Each week, Do Next can show them, each with how many customers are in the group, what they spent a month over the past year, and a suggested offer.

The spend is what the group has already spent, not money an offer would bring in. It’s their spend over the past 365 days, divided by 12.

Two groups can appear:

Customers Past Their Usual Reorder Time: repeat customers who last ordered 14 to 365 days ago. The time since then is 1.5 to 3 times their own usual time between orders. The suggested offer is free shipping on their next order.
Customers Likely to Order in 30 Days: customers with at least a 10% chance of ordering in the next 30 days. Only stores with Next-Order Predictions see this one. The suggested offer is early access to something new, before any discount.

The offer is only a suggestion. By the Numbers doesn’t create a discount code or a shipping offer for you.

A group shows only when it has at least 25 customers and they have spent something. When 60% or more of a group’s customers are already in the group above it, it’s left out.

Pulse finds new groups at the start of each week, on Monday in your store’s time zone. The counts stay as found for that week. A segment you open or send is checked against your latest customer data, so its count can differ.

Money Moves sit below alerts about a broken integration or a paused export, and above setup tasks.

Select a group’s heading to open the segment editor with its rules filled in, so you can see who is in it. Select Send to save the group as a segment and start syncing it to a platform you’ve connected:

With one platform connected, the button reads Send to and its name, such as Send to Klaviyo.
With several, Send opens a short menu, Where to Send It.
With none, the menu lists platforms to connect, and each one takes you to Integrations.

The segment is named Past Their Usual Reorder Time or Likely to Buy in 30 Days. When a segment by that name exists, the week’s Monday is added, such as (Nov 16).

An ad platform with several accounts, or Meta without its Custom Audience terms accepted, opens the sync dialog first. How to Sync a Segment explains it.

Sending needs the Manage integrations permission. Without it, the group has only its heading to select.

Once you send a group, it leaves Do Next and doesn’t come back while its segment still syncs. Delete the segment or its syncs and it can return.

The X beside a group snoozes it for 4 weeks for everyone on your team. Snoozed items are listed on the Dismissed tab of Preferences.

The Unusual Badge

An Unusual badge marks the single day in the period that landed furthest outside its expected range, based on the 120 days before. Hover over the badge to see the day, its value and the expected range. These cards can carry it:

Total Sales, Total Orders and Average Order Value, for a day that was unusually high or low.
Discount Dependency (Month only), for a day of unusually deep discounts. The day needs at least 20 orders.
Ad Spend, for a day of unusually high spend. A quiet day isn’t badged, since it’s usually a campaign you paused.

The badge is amber when the day went against your store, such as a drop in sales, and blue when it went your way, such as a jump in sales.

The tooltip also compares that day with the same weekday over the 4 weeks before. It names each segment that stood out, such as a country or a traffic source, or says that none did. Ad Spend’s tooltip leaves this comparison out.

At most one day gets the badge per summary, and many summaries have none.

The tooltip ends by saying when Pulse last flagged the same card. When it hasn’t before, it says this is the first unusual day since September 16, 2026.

Unusual Days

The Over Time tab also lists every unusual day since September 16, 2026, newest first, up to 100. Each shows the card, the day, its value against the expected range and the segments that stood out, in the same words as the badge. The list is the same on Week and Month.

How the Summary Is Written

Every figure on the page is calculated from your store’s data. Copilot writes only the mood, the headline, the insights and its suggested next steps. It’s told to explain a change only with drivers that were measured.

The footer says the last day of data the summary covers.

The story can also compare your last 90 days with stores like yours. That needs a store category on the Business Profile page. This comparison is in beta.

The comparison needs at least 25 stores. It starts with stores in your category, size and country. When there aren’t enough, it widens to your category and size, then your category, then all stores.

When Pulse Updates

A new weekly summary is built each Monday for the week that just ended.
A new monthly summary is built on the 1st for the month that just ended.
While a week or month is open, its figures refresh once a day. Copilot rewrites the story only when something material has changed.

While a new store’s first summary is being built, Pulse shows Preparing your Pulse. The summary appears on its own when it’s ready.

What It Means for You

Start the week on Week and the month on Month. Read the story first, then check the figures behind it, then work through Do Next from the top.

Snooze a setup task you don’t need yet with the X beside it. That hides it for everyone on your team, for 7 days unless the tooltip names another length.

Dismiss a connect prompt and it stays hidden for everyone on your team. To bring one back, open Preferences and choose the Dismissed tab.

If you see Analytics Tracking Looks Broken, the source it names, das Pixel or Google Analytics, reported no sessions while your store took orders. Choose Fix Tracking to check the connection. Traffic insights stay paused until tracking works again.

Dashboards: the Overview Dashboard, which opens instead of Pulse for stores that can’t use it.
Copilot: ask follow-up questions about anything Pulse tells you.
Integrations: connect Google Analytics, your ad platforms and Klaviyo so Pulse can include them.