Journeys

Journeys shows the most common paths visitors take from page to page through your store, as a flow diagram.

How It’s Calculated

The report orders the pages each session viewed, from the first to the last. Each page is a box in a column, one column for each step. A band between 2 boxes shows how many sessions went from one page to the next.

A wider band means more sessions.

Two controls above the diagram change what you see:

• Steps: how many pages deep to follow, from 2 steps to 6 steps. The default is 4 steps.
• Sessions or Users: count each path once per session, or once per visitor. With Users, a visitor’s pages are joined across all their sessions in the date range. The heading above the diagram counts visitors.

A page viewed twice in a row, such as after a reload, counts once. The same page can appear in several columns, once for each step it was reached at.

Pages are shown by their path, such as /products/blue-widget. The path leaves out anything after a ?.

The report starts from the 800 most common complete paths. A path is a session’s whole list of pages, so rarer, longer paths are left out. The count above the diagram covers the sessions in those 800 paths.

A session that viewed only 1 page counts there but draws no band.

What Counts

• Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
• Only events inside the date range count.
• Turn on Live to refresh the report every 30 seconds. Without it, a figure can be up to 10 minutes old.

This report is a diagram, not a table. It has no summary cards and no Compare, Segment, Sales Channel or Filters control. Export CSV gives one row for each path, with the pages joined by an arrow, the number of pages and the number of sessions.

What Good Looks Like

There’s no target. Look for the thickest bands and ask whether they lead where you want visitors to go. A product page that leads to the cart is a good path.

A product page that leads back to a collection page and then to another product shows visitors comparing.

What to Do About It

• A wide band to a page you don’t want visitors on: check the link or banner that sends them there.
• A wide band from a collection to a product, and then a drop: look at the product page in Pages and Exit Pages.
• Few bands to the cart: add a clearer way to the cart from your product pages.

Pin to Dashboard adds the diagram to a dashboard as a card.

Where to Find It

• Journeys: open Reports and look under Web Analytics.