Pages
Pages lists the pages of your store that visitors viewed, with the views, the sessions that touched each page and a trend. It shows which pages get the traffic.
How It’s Calculated
Each row is one page, identified by its path, such as /products/blue-widget. The path leaves out anything after a ?, so the same page reached through different links is one row. The columns are:
- Page: the path.
- Title: the page’s most common title, with your store’s name removed from the end.
- Views: the number of times the page was viewed. A visitor who views a page twice adds 2.
- Sessions: the number of different sessions that viewed the page. Next to it, a change chip compares them with the period just before your date range, of the same length.
- Bounce Rate: the share of those sessions that recorded only 1 event.
- Avg Session Duration: the average length of those sessions, from their first event to their last.
- Trend: a small chart of the page’s sessions in each period of the date range. A period with no sessions is left out of the line.
The table lists up to 200 pages, with the most Views first.
Bounce Rate and Avg Session Duration describe the whole session, not the page. Every page a session viewed gets that session’s figures. They don’t measure the time spent on the page.
The change chip appears only for a page that also had sessions in the earlier period. That period lists only its top 200 pages by views, so a page outside them has no chip.
What Counts
- Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
- Only events inside the date range count, in your store’s time zone.
- Turn on Live to refresh the report every 30 seconds. Without it, a figure can be up to 10 minutes old.
This report has no Compare control and no summary cards. Its only filter is the date range.
What Good Looks Like
There’s no target. Look at your most viewed pages and ask whether they are the ones you want visitors on. A product or collection page near the top is a good sign.
A page near the top that isn’t part of buying, such as a policy page, can mean visitors are looking for something they can’t find.
A page with a high Bounce Rate isn’t always a problem. A page that answers a question, such as your shipping policy, can end a visit well.
What to Do About It
- A page with a rising trend: find out what drives the traffic, and make sure the page links on to products.
- A page with a falling change chip: check for a changed link, a removed campaign or a broken page.
- A high-view page with a high Bounce Rate: add a clear next step, such as products or a link to a collection.
Entry Pages shows where visits start, and Exit Pages shows where they end.
Get AI Insight at the top of the report asks Copilot for a short read of it.