Exit Pages
Exit Pages lists the last page each visit saw on your store, so you can find where visits end.
How It’s Calculated
A session’s exit page is the last page view recorded in the session inside the date range. Each row is one page, identified by its path, such as /products/blue-widget. The path leaves out anything after a ?.
The columns are:
- Exit Page: the path.
- Title: the page’s most common title, with your store’s name removed from the end.
- Exits: the number of sessions whose last page view was this page.
- Views: the number of times the page was viewed in the date range.
- Exit Rate: Exits divided by Views.
- Conversion Rate: the share of those exits whose session ended in a purchase.
The table lists up to 200 pages, with the most Exits first.
A visit that ends in a purchase can have its last page view before checkout. Such a visit counts as an exit on the page it left from, and Conversion Rate shows it. Read Exit Rate next to Conversion Rate before you call a page a leak.
A visit still going at the end of the date range counts as exiting on its last page so far.
Summary Cards
The cards above the table are Exits, Views and Exit Rate. They cover only the pages in the table, so with more than 200 pages they are lower than your store’s total. With Compare on, each card shows its change, and the table shows the change in Views, Exits and Exit Rate for each row.
Pinned to a dashboard, the report can show a bar chart of the 10 pages with the most exits.
What Counts
- Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
- Only events inside the date range count, in your store’s time zone.
- Turn on Live to refresh the report every 30 seconds. Without it, a figure can be up to 10 minutes old.
A warning shows above the report when das Pixel saw less than 70% of your online-store orders in the last 30 days. This report has no Segment, Sales Channel or Filters control.
What Good Looks Like
There’s no target, and every page is the last page for some visits. A page where visits are meant to end, such as a policy page, will have a high Exit Rate. A product or collection page with a high Exit Rate and a low Conversion Rate is where visitors leave without buying.
What to Do About It
- A product page with a high Exit Rate: check its photos, price, stock and shipping information.
- A cart or collection page with many exits: add a clearer next step, such as a link to related products.
- A page with a high Exit Rate and a high Conversion Rate: visitors are leaving to check out. No fix is needed.
Entry Pages shows where visits start, and Journeys shows the paths in between.
Get AI Insight at the top of the report asks Copilot for a short read of it.
Where to Find It
- Exit Pages: open Reports and look under Web Analytics.