Referrers

Referrers lists the websites that sent visitors to your store, with the sessions, bounce, conversions and revenue from each.

How It’s Calculated

Each row is the domain of the page a visitor came from, taken from the first page view of each session inside the date range. The table lists every domain, with the most sessions first. The columns are:

• Referrer: the domain, such as google.com. It is shown as it appears in the referring address, so www.example.com and example.com are separate rows. Sessions with no referrer show as (direct / none).
• Sessions: visits that started from that domain.
• Visitors: the number of different browsers.
• Conversions: the number of sessions that ended in a purchase.
• Conversion Rate: Conversions divided by Sessions.
• Bounce Rate: the share of sessions with only 1 event recorded.
• Revenue: the value of those purchases. It is the total of the Shopify order each purchase links to: items minus discounts, plus shipping, plus tax that isn’t already in the prices, minus refunds. Where das Pixel couldn’t match an order, it uses the value it saw at checkout.
• Order Linked: the share of conversions that matched a Shopify order.

Summary Cards

The cards above the table are Referrers, Sessions, Conversions, Revenue and Order Match Rate. Referrers counts the named domains and leaves out the (direct / none) row.

With Compare on, the first four show their change. Order Match Rate is the match rate across all rows, weighted by conversions.

What Counts

• das Pixel records a referrer only for visitors who allowed marketing, while Track Marketing is on. A session without one lands in (direct / none), whether the visitor declined or really came straight to your store. The report therefore under-counts referrers, and leans toward visitors who allowed marketing. Consent & Tracking Coverage Health shows how many sessions came from visitors who allowed marketing.
• Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
• Only events inside the date range count, in your store’s time zone.
• Turn on Live to refresh the report every 30 seconds. Without it, a figure can be up to 10 minutes old.

A warning shows above the report when das Pixel saw less than 70% of your online-store orders in the last 30 days. This report has no Segment, Sales Channel or Filters control.

What Good Looks Like

There’s no target. A referrer worth keeping sends sessions that convert, not just sessions. Compare Conversion Rate and Revenue next to Sessions.

A large (direct / none) row is normal. It holds every visitor das Pixel couldn’t read a referrer for.

What to Do About It

• A referrer with many sessions and a low Conversion Rate: check the page they land on in Entry Pages.
• A referrer with a high Conversion Rate: look for ways to get more from it, such as a partnership or a listing.
• A search engine or social site at the top: tag your own links there, so Sessions by Source & Channel can sort them into channels.

Get AI Insight at the top of the report asks Copilot for a short read of it.

Where to Find It

• Referrers: open Reports and look under Web Analytics.