Product Velocity
Product Velocity shows how many orders each product had in the last 7, 30 and 60 days, next to the days before. It shows which products are speeding up or slowing down.
How It’s Calculated
Each row is one product. The columns count orders, not items:
- Last 7 days and Prior 7 days: orders from 0–7 days ago, and from 7–14 days ago.
- Last 30 days and Prior 30 days: orders from 0–30 days ago, and from 30–60 days ago.
- Last 60 days and Prior 60 days: orders from 0–60 days ago, and from 60–120 days ago.
An order counts once for a product however many of its items the order holds. The shorter windows sit inside the longer ones, so an order from yesterday is in all 3 Last columns.
The days are counted back from the moment the report runs, not from midnight in your store’s time zone. The report lists only products with at least 1 order in the last 60 days.
The date range at the top of the page has no effect on this report. It always looks at the last 120 days.
What Counts
- Orders that were canceled, or whose payment was voided or expired, don’t count.
- Refunds and returns aren’t taken off. An order with a refunded item still counts.
- With a Sales Channel or Filters set, only matching orders count.
- A product renamed during the last 120 days can appear in two rows with the same name.
This report has no Segment control, no Compare control, no chart and no totals row.
What Good Looks Like
There’s no target. Read each product across its row.
If Last 30 days is higher than Prior 30 days, the product is speeding up. If it’s lower, the product is slowing down.
Compare the 7-day columns with the 60-day columns. A product with a strong Last 7 days but a flat Last 60 days may be in a short burst, such as a promotion.
With few orders, small changes look big. A product that goes from 2 orders to 4 has doubled, but 2 orders is not much to go on.
What to Do About It
- A product speeding up: check its stock before it runs out. Inventory Demand shows the products at risk.
- A product slowing down: look for a cause, such as a stockout, a price change or the end of a promotion. Product Lifecycle Stage classifies products by their sales inside a date range you choose.
- A product with a big short burst: find what drove it, and whether you can repeat it.
Get AI Insight at the top of the report asks Copilot for a short read of it.
Where to Find It
- Product Velocity: open Reports and look under Products.
- Product Momentum: compares sales between 2 halves of a date range you choose.