How to Send Conversions to Your Ad Platforms

Sending conversions lets das Pixel tell your ad platforms about the purchases that followed their ads. The purchase goes from By the Numbers’ servers, not the visitor’s browser, so ad blockers and browser tracking limits can’t stop the send. When you’re done, each purchase das Pixel can send goes to the platform of its most recent ad click.

Before You Start

• das Pixel is connected, has recorded a visit, and has Track Checkout on. How to Connect das Pixel covers this.
• You can send to Google Ads, Meta, TikTok and Reddit Ads. TikTok and Reddit Ads are marked Coming Soon: das Pixel can already send there, but neither has accepted a purchase from a live store yet.
• Every step below needs the Manage integrations permission on your team. Without it, each platform’s row still shows where it stands, but it has no buttons and its switch stays off-limits. The row says what an owner needs to do.

Steps

All of this happens on the das Pixel page, on the Purchases Sent to Your Ad Platforms card. Each platform you’ve connected, or named during onboarding, has its own row. While a platform is being set up, its row shows 5 steps as dots and one button for the next step.

1. Connect: at the bottom of the card, under Connect Your First Ad Platform or Add Another Platform, select the platform and sign in. If the platform already has a row, select Connect on the row instead. Choose which ad accounts to sync if it asks.
2. Allow Sending: for Google Ads, select Give Google Permission to let das Pixel send conversions. If Meta can no longer use your pixel, select Share Your Meta Pixel and tick the pixel when asked. TikTok and Reddit Ads show Reconnect TikTok or Reconnect Reddit when the connection needs signing in again, and after the platform refuses a purchase sent to your pixel.
3. Pick Where to Send: select Pick an Ad Account (Google Ads and Reddit Ads) or Pick a Pixel (Meta and TikTok) on the row, then pick where purchases go. The row then reads Sends to and the destination.
   • Google Ads: an ad account. das Pixel adds a conversion action named das Pixel Purchase to it.
   • Meta and TikTok: a pixel on an ad account you sync.
   • Reddit Ads: an ad account you sync. das Pixel sends to the pixel Reddit lists for that account. If the account has none, set one up in Reddit’s Events Manager first.
4. Switch On: turn on the switch on the row, then select Start Sending to confirm. The switch then reads Sending.

The last step, First Purchase Accepted, completes on its own once the platform accepts a purchase. Most platforms answer as the purchase is sent. Google Ads confirms afterward, and the row says it confirms within 24 hours.

Meta and Shopify’s Facebook & Instagram Channel

Shopify’s Facebook & Instagram channel can already send your purchases to Meta. When das Pixel sends too, it uses the same event ID as the channel and the same pixel. That lets Meta match the 2 copies and count each purchase once.

If the channel sends to a different Meta pixel, the Meta row warns you. Choose the channel’s pixel with Change, since Meta can only match copies sent to the same one.

Google Ads

das Pixel Purchase is added to the Google Ads account you chose. In Google Ads, check whether it counts toward bidding, and how that fits with any other purchase conversion the account already counts.

What Happens Next

Which Purchases Are Sent

• Online store orders with a recent paid click. das Pixel sends the order to the platform of its most recent paid click, dated by when the click happened. A click more than 30 days before the order isn’t sent.
• Only to a platform you’ve switched on. An order whose click came from another platform isn’t sent anywhere.
• Only with consent. A purchase is sent only when the checkout shows the customer allowed marketing. It isn’t sent when they opted out of the sale or sharing of their data.
• Not Shop Campaigns clicks. Clicks on ads Shopify runs for you through Shop Campaigns are never sent.

This rule differs from the one das Pixel’s reports use, so the platform a report credits and the platform a purchase goes to can differ. das Pixel Attribution explains both.

Time Limits

• Meta: das Pixel sends a purchase only within 36 hours of the order, so Meta can match it with the copy from Shopify’s channel. Meta itself accepts purchases up to 7 days old.
• TikTok and Reddit Ads: up to 7 days after the order.
• Google Ads: up to 90 days after the order.

A purchase that can’t be sent in time is skipped.

What Each Platform Receives

Every platform gets the order’s total in your store currency, its time, and the ad click ID. To help match the purchase to the click, each also gets some customer details. Hashed details are scrambled one way before they leave.

Refunds

When a sent order is refunded, das Pixel tells Google Ads and Meta. TikTok and Reddit Ads have no way to receive refunds.

Switching a Platform Off

To stop sending to a platform, turn off the switch on its row, then select Stop Sending. The row then reads Off and says how many orders followed that platform’s ad clicks and weren’t sent.

Purchases made while a platform is off are never sent, even after you switch it back on. Your ad platforms then see fewer conversions, and campaigns that bid on conversions have less to learn from.

If Needs Attention shows Sending Is Paused, By the Numbers has paused sending for your store. Purchases are recorded and not sent. Email support@bythenumbersapp.com to ask why.

Changing a Destination or Reconnecting

Once a platform’s setup is done, its row still shows Change beside the destination name, and Reconnect. If a platform can’t receive purchases, Needs Attention names it and has a button to fix it. Examples are a Meta pixel that is no longer shared, and a TikTok or Reddit pixel that refused a purchase.

Check What Was Sent

The Purchases Sent to Your Ad Platforms card shows how many purchases das Pixel sent in the last 30 days, how many each platform accepted, and what is still waiting.

For more, open Details and Diagnostics on the das Pixel page. Conversion Delivery accounts for every order from the last 30 days, once each. It shows which were sent or recorded, which were left out and why, which are still being worked out, and which das Pixel couldn’t match.

Delivery Details, in the same section, shows each platform’s count for the last 30 days and what to fix. The section’s badge reads All Healthy, or how many things need attention. It counts a delivery rate under 99.5% and each warning in Delivery Details.

Disconnecting das Pixel stops all sending and clears these settings. das Pixel Settings explains what to set up again after you reconnect.