das Pixel Settings
das Pixel’s settings control what it records on your storefront. The page shows how it’s connected, the Audit Log shows what changed, and the same dialog lets you disconnect it.
How It Works
Settings
Select Settings on the das Pixel page. The dialog has 2 tabs: Capture and Advanced, and Capture opens first.
Track Checkout and Track Marketing start on, Require Sale-of-Data Consent starts off, and the timeout starts at 30 minutes. Stores that connected das Pixel before October 2026 started with Require Sale-of-Data Consent on, and keep it on until they change it.
Saving changes needs the Manage integrations permission on your team. Without it, you can open Settings and read it, but the switches and Save are turned off.
- Track Checkout: records checkout and purchase events. Without it, reports show no purchases and most orders can’t be linked to a visit. Nothing is sent to your ad platforms either, since a purchase is only sent when its checkout shows the customer allowed marketing.
- Track Marketing: records the page address, referrer, ad click IDs and device fingerprint, for visitors who allow marketing. Without it, no sale can be tied to an ad.
- Require Sale-of-Data Consent: stops recording a visitor who opts out of the sale or sharing of their data during a visit. While it’s off, das Pixel keeps recording them. Either way, a purchase from a customer who opted out before buying isn’t sent to your ad platforms.
- Session Timeout (minutes): how long a visitor can be idle before a new session starts, from 30–240 minutes.
What das Pixel doesn’t record can’t be recovered later.
Connection and History
Connection is a card on the das Pixel page. It shows whether das Pixel is connected, the date it started capturing, and who connected it. It reads Waiting for the First Visit until a visitor reaches your store.
In Settings, View Change History in Audit Log opens the Audit Log filtered to das Pixel.
Reconnect
If permissions go missing or the pixel stops working, Needs Attention on the das Pixel page shows Reconnect das Pixel. Reconnecting keeps your settings and sets a new Capturing Since date.
Attribution figures can’t cover days before that date. For the first 30 days, the das Pixel page’s 30-day figure covers that date to today and reads Provisional · Since and that date. After that it covers the last 30 days and reads Measuring Since and that date.
Replace the Ingest Token
The ingest token is part of your storefront’s public tracking code, so it isn’t a secret. You can’t replace it yourself. If you think someone has copied it, contact support and By the Numbers replaces it for you.
The old token stops working at once, and the new one is sent to your storefront. Visits in the short gap while Shopify updates your pixel aren’t recorded.
Disconnect
In Settings, open Advanced, select Disconnect das Pixel and type DISCONNECT PIXEL to confirm.
- das Pixel is removed from your storefront and stops recording.
- Data already recorded, and the Web Analytics dashboard, are kept.
- Ad attribution and server-side conversions stop.
- Your conversion settings are cleared. After you reconnect, nothing is sent until you switch each platform on again.
- Your settings start over when you connect again: Require Sale-of-Data Consent off, the other switches on, and a 30-minute timeout.
- Visits and sales while it’s disconnected are never recorded, even if you reconnect later.
What It Means for You
- Leave Track Checkout and Track Marketing on unless you have a reason to turn one off. Each one you turn off removes something attribution or conversions depend on.
- Turn on Require Sale-of-Data Consent if your privacy policy says you stop recording a visitor once they opt out. Leaving it off keeps recording visitors who opt out during a visit, and sends nothing more to your ad platforms.
- Reconnect only when the page asks you to. Each reconnect resets Capturing Since, and attribution figures restart from that date.
- Disconnecting is for stopping das Pixel for good. To stop sending purchases to an ad platform, switch that platform off instead.