How to Connect das Pixel

Connecting das Pixel adds it to every page of your online store. When you’re done, it’s recording visits, and a Web Analytics dashboard and its reports fill in as visitors arrive.

Before You Start

• If your store hasn’t granted them yet, Shopify asks you to approve two permissions: write_pixels and read_customer_events.
• To tie sales to your ads, connect your ad platforms under Integrations. You can do this before or after connecting das Pixel.

Steps

1. Open das Pixel from the navigation.
2. Select Connect das Pixel.
3. If Shopify asks for permissions, approve them. Shopify sends you back to the das Pixel page, which finishes connecting.
4. In the setup checklist, find First Visit Recorded and select Test It Now. Your store opens in a new tab.
5. Browse a page or two in that tab.
6. Come back to the das Pixel page. The checklist watches for your visit for 2 minutes.

If no visit shows up in 2 minutes, the checklist lists the usual causes:

• Your cookie banner is blocking tracking. Accept analytics cookies in the tab that opened, then reload it.
• You opened a password-protected store or a theme preview. das Pixel only runs on your live store, at its public address.
• A browser extension blocks trackers. Pause it for your store, or try another browser.

You can also connect das Pixel during onboarding, on the Ads & das Pixel step.

What Happens Next

• A Web Analytics dashboard appears under Dashboards, for everyone on your team. The Web Analytics reports appear in Reports.
• The das Pixel page shows Finish Setting Up das Pixel, a checklist of 7 steps. After the first visit, the steps connect an ad platform and send it your purchases.
• The Connection card shows the date das Pixel was connected. It reads Waiting for the First Visit until a visitor reaches your store.
• The das Pixel page’s 30-day figure reads Not Measured for the first 30 days, because its window starts before das Pixel was recording.

To change what das Pixel records, reconnect it or disconnect it, see das Pixel Settings. To send purchases to your ad platforms, see How to Send Conversions to Your Ad Platforms.