How to Connect das Pixel

Connecting das Pixel adds it to every page of your online store. When you’re done, it’s recording visits, and a Web Analytics dashboard and its reports fill in as visitors arrive.

Before You Start

If your store hasn’t granted them yet, Shopify asks you to approve two permissions: write_pixels and read_customer_events.
To tie sales to your ads, connect your ad platforms under Integrations. You can do this before or after connecting das Pixel.

Steps

Open das Pixel from the navigation.
Select Connect das Pixel.
If Shopify asks for permissions, approve them. Shopify sends you back to the das Pixel page, which finishes connecting.
In Needs Attention, find First Visit Recorded and select Test It Now. Your store opens in a new tab.
Browse a page or two in that tab.
Come back to the das Pixel page. It watches for your visit for 2 minutes.

The das Pixel page before it is connected, with the Connect das Pixel card over a blurred preview, listing what connecting does, the pricing note and the Connect das Pixel button.

If no visit shows up in 2 minutes, Needs Attention lists the usual causes:

Your cookie banner is blocking tracking. Accept analytics cookies in the tab that opened, then reload it.
You opened a password-protected store or a theme preview. das Pixel only runs on your live store, at its public address.
A browser extension blocks trackers. Pause it for your store, or try another browser.

You can also connect das Pixel during onboarding, on the Ads & das Pixel step.

What Happens Next

A Web Analytics dashboard appears under Dashboards, for everyone on your team. The Web Analytics reports appear in Reports.
Needs Attention appears at the top of the das Pixel page while something needs you. Before the first visit, that is First Visit Recorded.
The Purchases Sent to Your Ad Platforms card has a row for each ad platform you’ve connected or named during onboarding. A platform still being set up shows its 5 steps there, with a button for the next one. The other platforms you can connect are listed at the bottom of the card.
The Connection card on the das Pixel page shows the date das Pixel was connected. It reads Waiting for the First Visit until a visitor reaches your store.
For the first 30 days, Direct Sales Traced to a Paid Ad Click reads Provisional · Since and the connect date. It covers that date to today, because das Pixel wasn’t recording before it.

The top of the das Pixel page for a store that is still setting up, with a Needs Attention alert asking for a first visit beside a Test It Now button, above the Purchases Sent to Your Ad Platforms card with a row each for Google Ads and Meta Ads, each showing where it is in its five steps. Meta Ads, TikTok Ads and Reddit Ads carry a Coming Soon label.

To change what das Pixel records, reconnect it or disconnect it, see das Pixel Settings. To send purchases to your ad platforms, see How to Send Conversions to Your Ad Platforms.