Lost customers report
There are many ways to think about customer retention analysis. One universal principal is to not lose customers.
This report tracks the Lost customers by month. This includes customers with orders made through all sales channels: web, mobile and point of sale.
A Lost customer is one who made a purchase but did not return to your Shop. In ideal circumstances, this number is low and indicates that your customers return to your Shop to order again and again.
NOTE: The chart will likely trend up and to 100% at the current month. This is the case since customers in the recent months have not yet had the opportunity to return to shop again.
Use this report, in conjunction with the Customer types report and the Customer cohort retention report provide insight into the retention of your customers.