Top 25th Percentile Customers by Total Item Quantity Purchased
Customers in the top 25th percentile by total item quantity purchased.
Who’s in This Segment
A customer is in this segment when their Total Item Quantity percentile is 75 or higher.
Every customer who has ordered gets a percentile from 1 (lowest) to 100 (highest) for their Total Item Quantity, ranked against your other customers who have ordered. Customers with no orders get no percentile, so they’re never in this segment.
Percentile 75 or higher is about the top 26% of the customers who have ordered. Customers with the same Total Item Quantity share one percentile, and a tied group is in this segment only when all of it fits. So the segment can hold fewer customers than that, or none.
Total Item Quantity is the number of items across all their orders.
Orders that were canceled, or whose payment was voided or expired, don’t count toward any of this.
Membership is worked out again each time your customer data refreshes, so customers move in and out of the segment on their own.
What to Do With It
The customers who buy in volume. Target them with bundles, bulk or subscription offers and reorder reminders.
To use the segment outside By the Numbers, open it from the Customer Segments page and choose Sync under Sync Destinations. You can send it to Klaviyo, Mailchimp or Attentive for email and SMS, or to Meta, Google Ads, TikTok or Reddit Ads as an audience.
Auto-sync is on by default and resends the segment every 2–4 days, depending on the platform, so the audience keeps matching it. Sync now sends it straight away.
Inside By the Numbers, you can also apply the segment as a filter on reports to see how these customers buy.
Where to Find It
- Customer Segments: this segment is on the Preset Segments tab. Open it to see who’s in it, how it’s trending and where it syncs.
- Customer Loyalty: how your customers spread across loyalty groups by how recently and how often they buy.
- How to Create a Custom Segment: build your own version of this segment with different rules.