Loyalty group: Dormant Customers

Customers that last purchased 12-18 months ago and will likely churn.

Suggested actions:

  • Include them in your marketing campaigns to try to reactivate them.

Note: The Segment for the Loyalty group: Dormant Customers captures all customer (Customers that last purchased 12+ months ago). This does not effect the loyalty matrix or the loyalty matrix customer view.

Still need help? Contact Us Contact Us