Live View

Live View shows what’s happening on your store right now: who is visiting, what they’re doing and which visits end in a purchase. It covers the last 30 minutes and runs about 1 minute behind.

How It’s Calculated

Live View reads what das Pixel records on your storefront. It needs das Pixel connected. Without it, the page says Live View needs das Pixel.

The counts refresh every 10 seconds. Activity plays back about 1 minute after it happens. A badge at the top says Starting, Live, Paused or Not Available.

The Five Cards

The cards at the top count visitors in the last 30 minutes. A visitor is one browser, so one person on 2 devices counts as 2.

• Visitors Now: visitors with any activity.
• Added to Cart: visitors who added a product to their cart.
• Started Checkout: visitors who started checkout.
• Purchased: visitors who completed checkout.
• Sales: the total of the completed checkouts, with the number of orders under it.

Under Added to Cart, Started Checkout and Purchased is the share of Visitors Now each one is.

Sales adds each checkout total in the currency the customer paid in, without converting it. It comes from what das Pixel saw at checkout, not from the Shopify order, so it can differ from your sales reports. A store that sells in more than one currency should read it as approximate.

The Chart and the Live Activity Feed

Last 30 Minutes draws one bar for each minute. The bars are Page Views, on the left axis. Adds to Cart and Checkouts are lines and Purchases are dots, on the right axis.

Select a name above the chart to hide or show it.

Live Activity lists the 6 most recent visitors, newest first. Each shows a city and country, a device and where the visit came from. Under that are the visitor’s latest steps, such as “Viewed Cedar & Sea Salt Candle” or “Added Balsam Fir Soy Candle to cart”.

An order is highlighted.

Pointing at the feed, or scrolling it, holds new activity back. A button such as 3 New brings it in.

Where Visits Come From

Top Ad Platforms lists the ad platforms behind visits in the last 30 minutes. For each, it shows the visitors, how many added to cart and how many purchased. A visit counts when its first event came from an ad click.

Open Advertising opens Advertising.

Where Visitors Are pins each action on a globe as it plays, and lists the 6 countries with the most visitors. Each pin is one action, such as a search, an add to cart or a purchase. On a phone the globe stays off until you select Show Globe.

The Four Lists

Top Products, Top Sources, Top Pages and Top Searches each show their 5 busiest rows for the last 30 minutes. A button such as Show 3 More lists the rest, up to 8.

• Top Products: the products viewed most, with how many were added to cart.
• Top Sources: where visits began, by visitor, as a channel or an ad platform. Select the arrow on an ad row to see up to 3 of its campaigns, from the ad’s utm_campaign tag. Visitors with no tag are No Campaign Tag. The channels follow the rules in Sessions by Source & Channel.
• Top Pages: the pages viewed most. Search result pages are left out.
• Top Searches: what visitors searched for. No Results marks a term whose every search in the last 30 minutes found nothing.

On a Dashboard

Add Card lists 2 Insight Cards from this page. The Live View card shows Visitors Now, Latest Purchase and a small globe. The Where Visitors Are card shows the globe beside the countries.

Both cards update only while the dashboard’s Live switch is on. With it off, a card says Live is off. They always show the last 30 minutes, whatever date range the dashboard has.

A card’s menu opens its page.

Where Visitors Are

Where Visitors Are is the globe and the country list on a page of their own. It lists up to 8 countries, and counts each visitor in the last 30 minutes once. It has no date range, filters or Live switch, because it always shows the last 30 minutes.

A link under the globe opens Live View. The pin icon at the top adds the Where Visitors Are card to a dashboard.

What Counts

• Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
• A visit shows the source or ad it came from only when the visitor accepted marketing cookies.
• Location comes from the visitor’s IP address, to the nearest city. A visitor on a VPN shows where the VPN is.
• Live View never shows a customer’s name, email address or IP address.
• An event can reach das Pixel late. It can miss the globe and the feed, but the cards and lists include it.
• When more than 500 events land in 10 seconds, the globe shows a sample and the page says so. The counts include everything.
• The page pauses while its tab is in the background. It picks up from live when you come back.

What Good Looks Like

There’s no target. The window is short, so a quiet 30 minutes says little about your week. For trends, use Traffic Overview.

What to Do About It

• Visitors but few adds to cart: open the products in Top Products on a phone. Check the price, the photos and how a visitor adds the product to the cart.
• Adds to cart but no one starting checkout: On-Site Conversion Funnel shows where visitors drop off over a longer range.
• Many visitors from one ad platform and no adds to cart: open the ad’s landing page on a phone. Top Sources names the campaigns under the platform’s row.
• A term marked No Results: Search Terms lists every failed search on its Found Nothing tab, with the closest product.

Where to Find It

• Open das Pixel and click Live View under it in the sidebar. The Visitors Now button at the top of the das Pixel page opens it too.
• Where Visitors Are: open Reports and look under Web Analytics.