Collection Performance
Collection Performance shows which collection pages visitors browse, and how many of those visits go on to view a product, add to the cart and buy.
How It’s Calculated
Each row is one collection, with the most sessions first. The table lists up to 200 collections. A session counts once for each collection it viewed, however many times it came back to it.
The columns are:
- Collection: the collection’s title. A renamed collection stays one row and shows the title seen most often.
- Sessions: sessions that viewed the collection page.
- Visitors: the number of different browsers.
- Viewed a Product: the share of those sessions that viewed a product page.
- Added to Cart: the share of those sessions that added an item to the cart.
- Conversions: the number of those sessions that ended in a purchase.
- Conversion Rate: Conversions divided by Sessions.
- Revenue: the value of those purchases. It is the total of the Shopify order each purchase links to: items minus discounts, plus shipping, plus tax that isn’t already in the prices, minus refunds. Where das Pixel couldn’t match an order, it uses the value it saw at checkout.
- Order Linked: the share of conversions that matched a Shopify order.
The 3 rates describe the whole session, not the collection. Viewed a Product and Added to Cart count a product viewed or added anywhere in the visit, even before the visitor reached the collection. A session that browsed 2 collections counts in both rows, with the same revenue.
Summary Cards
The cards above the table are Collections, Sessions, Added to Cart, Revenue and Order Match Rate.
- Collections is the number of rows.
- Sessions and Revenue add up the rows, so a session that browsed 2 collections counts twice.
- Added to Cart averages the rows, weighted by sessions.
- Order Match Rate is the match rate across all rows, weighted by conversions.
With Compare on, the first four cards show their change.
What Counts
- Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
- Only events inside the date range count, in your store’s time zone.
- Turn on Live to refresh the report every 30 seconds. Without it, a figure can be up to 10 minutes old.
A warning shows above the report when das Pixel saw less than 70% of your online-store orders in the last 30 days. This report has no Segment, Sales Channel or Filters control. Pinned to a dashboard, it can show a bar chart of the 10 collections with the most sessions.
What Good Looks Like
There’s no target. Compare collections with each other. A collection page works when many of its sessions go on to view a product.
A collection with many sessions and a low Viewed a Product share isn’t getting visitors into products.
What to Do About It
- A low Viewed a Product share: check the collection’s sort order, filters and first products.
- A good Viewed a Product share but a low Added to Cart: look at the prices and photos of the products it shows.
- A collection with few sessions but a high Conversion Rate: link to it from your home page or menu.
Products Sold by Collection shows what each collection sold.
Get AI Insight at the top of the report asks Copilot for a short read of it.
Where to Find It
- Collection Performance: open Reports and look under Web Analytics.