Total Items Sold
Total Items Sold shows how many items your customers bought in each period, and how many items an order held on average.
How It’s Calculated
The card at the top shows Items sold for the date range. With a comparison on, it also shows the change from the comparison period. The chart draws Items Sold for each period, and the table has one row per period.
The columns are:
- Items Sold: the quantity on every line of the orders placed in the period. An order with 3 shirts and 1 hat adds 4.
- Average Items per Order: Items Sold divided by the number of orders, to 2 decimal places. A period with no orders shows 0.
The length of the date range sets how long a period is:
- 3 days or less: one row per hour
- Up to 93 days: one row per day
- Longer: one row per month
What Counts
- Items count on the day the order was placed, in your store’s time zone.
- Returns don’t lower Items Sold. A returned item still counts in the period of its order.
- Orders that were canceled, or whose payment was voided or expired, don’t count.
- Orders from every channel count, including point of sale. Use Sales Channel, Segment and Filters to narrow the report down.
What Good Looks Like
Items Sold should rise and fall with your order count. If Average Items per Order rises over time, customers are putting more in each cart.
The right number depends on what you sell. A store selling single high-priced items sits close to 1, and a store selling refills or accessories sits higher. Compare your store with itself over time.
What to Do About It
- Items per order falling: customers are buying less each time. Try bundles, add-on products or a quantity discount.
- Items Sold flat while orders grow: orders are getting smaller. Check Average Order Value.
- Items per order rising but sales flat: the extra items are cheap, or discounts are cutting the price. Check Sales by Discount Code.
- Which items to bundle: open Products Purchased Together.
Where to Find It
- Total Items Sold: open Reports and look under Sales.
- Orders Over Time: how many orders those items came in.
- How to Choose a Date Range: date ranges and comparisons.