Product Detail

The product page shows one product on a single screen. It covers how the product sold, which variants sell, who buys it, what it’s bought with, its margin and its returns.

How It Works

Opening a Product

Choose a product’s name in a report that lists products, such as Products Sold or Profit by Product. You can also find it with Universal Search. Type at least 3 characters of its name.

The page has a date range at the top, and a Sales Channel filter. It has no comparison, Segment or Filters control.

The Header

The header shows the product’s image and title, and a badge for its status in Shopify: Active, Draft or Archived. A gift card also gets a Gift Card badge. Under the title are its vendor and product type.

The Summary Cards

The cards cover the date range. The first 3 each show their change from the period just before, which has the same length as your range. With no sales in that earlier period, a product that sold now shows +100%.

• Net Sales: what the product sold for, after discounts: price times quantity, less the discount on that line. It leaves out returns, shipping and tax.
• Orders: the number of orders that included it.
• Customers: the number of different customers who bought it. Orders with no customer record aren’t counted.
• Gross Margin: the share of Net Sales left after the cost of the goods. The profit amount is under it.

The cost uses each variant’s Cost per item from Shopify, as it is today. A unit whose variant has no cost counts as zero cost, so the margin is too high until you add one.

Sales Over Time

Sales Over Time draws Gross Sales and Net Sales for each day in the range that had sales. Days with no sales aren’t drawn.

A toggle switches between line, area and bar. Gross Sales is price times quantity, before discounts.

Sales by Variant

Sales by Variant lists each variant that sold, with the most Net Sales first. The columns are:

• Variant and SKU: the name and SKU recorded on its order lines. A variant whose name or SKU changed can appear in more than one row.
• Net Sales and Units Sold: its sales and units.
• % of Total: its share of the product’s Gross Sales.
• Gross Profit: its Net Sales less units times unit cost.
• Inventory: the stock level from your latest product update, or a dash when there’s none.

Product Health

Product Health reads the product’s whole sales history, apart from its momentum, which uses the date range. It shows:

• Lifecycle: New, Growing, Mature, Declining or Dormant.
• Momentum: the change in Gross Sales between the 2 halves of the date range. The second half is compared with the first. When the range has an odd number of days, the second half has 1 more day.
• Repurchase Rate: the share of its customers with more than 1 order line for this product. A customer who buys 2 variants in one order counts, since each variant is its own line.
• Avg Orders / Customer: its orders divided by its customers.
• Days Since First Sale and Days Since Last Sale: counted from today.

The lifecycle follows these rules, in this order:

1. New: the first sale was less than 30 days ago.
2. Growing: momentum is above +10%.
3. Mature: momentum is between −10% and +10%.
4. Dormant: momentum is below −10%, and the last sale was more than 90 days ago.
5. Declining: momentum is below −10%, and the last sale was 90 days ago or less.

When the first half of the date range had no sales, momentum can’t be worked out and shows 0%. The product then reads Dormant if the last sale was more than 90 days ago, and Declining if not.

The Sales Channel filter narrows these figures too.

Customer Mix

Customer Mix splits the orders in the range that included the product into First-Time Orders and Returning Orders. A first-time order is the customer’s first order with your store, counting only orders in the Sales Channel you’ve chosen.

Orders with no customer record are treated as one customer, so only the first of them counts as first-time. Under each is the product’s Gross Sales on those orders.

Frequently Bought With

Frequently Bought With lists up to 10 other products that were on the same orders as this one, most orders first. A product appears only when it shared at least 2 orders with it.

The percentage is the share of this product’s orders in the range that also had the other product. Choose a product to open its page.

Sales by Channel

Sales by Channel splits the product’s Gross Sales across your sales channels, with each channel’s share.

Returns by Variant

Returns by Variant shows each variant’s Units Sold (matured), Units Returned, Return Rate and Kept Rate. It counts only orders in your date range that were placed more than 90 days ago, since returns take about that long to arrive.

A dash means fewer than 10 units, too few for a rate. Product Return & Kept Rate explains how the rates are worked out.

Product Details

Product Details lists the product’s tags and collections from Shopify. It only appears when it has either.

Which Orders Count

• Orders count on the day they were processed, in your store’s time zone.
• Canceled orders, and orders whose payment was voided or expired, are left out.

What It Means for You

• Is it growing? Read Lifecycle and Momentum together with the Sales Over Time chart.
• Which variant earns the most? Sales by Variant shows sales and profit side by side. A variant with a low Gross Profit may need a price or cost change.
• What should you bundle? Frequently Bought With shows products that already travel together.
• Does it come back? A high return rate in Returns by Variant points to one variant, such as a size. A high Repurchase Rate marks a product that customers buy again.
• Is the margin real? Check that every variant has a cost. Unit Cost Coverage lists the ones that don’t.

Related

• Profit by Product: gross profit and returns for every product.
• Product Return & Kept Rate: returns by product, variant, SKU, vendor, collection or tag.
• Product Repurchase Rate: how often customers buy the same product again.