Pulse Digest Email

The Pulse digest is an email that brings your Pulse to your inbox. It arrives when a week or a month closes, and on days when something meaningful changes. Each team member chooses which of the three they get.

The Notifications tab of Preferences, with the Email Notifications card and its three checkboxes: Send Daily Pulse, Send Weekly Pulse and Send Monthly Pulse

How It Works

Who Gets It

Pulse builds the summaries the email is made from, so only stores that have Pulse get it. Within a store, every team member with an active account gets their own copy, including an owner who signs in through Shopify. A team member who hasn’t accepted their invitation yet doesn’t.

A store gets the Pulse digest or the weekly insights email, never both.

The Three Emails

Each team member has 3 options, all on until they switch them off. Preferences lists them on the Notifications tab, under Email Notifications:

Send Weekly Pulse: your week’s Pulse, sent when the week closes. A week runs Monday to Sunday in your store’s time zone.
Send Monthly Pulse: your month in review, sent when the month closes.
Send Daily Pulse: a short update on your week and month so far, sent only on days when something meaningful changes. Most days are quiet.

Each option controls only its own email. When a week and a month close on the same day and you get both, they arrive in one email.

The email goes out about 90 minutes after the summary it covers is built. A closing summary is built on Monday for a week and on the 1st for a month. A period with no sales sends nothing, and a closed week or month sends only within 7 days of its end.

What Triggers a Daily Update

While a week or month is open, Pulse rewrites its story only when the numbers have moved enough. A daily update goes out on a day when it does, for one of 3 reasons:

A headline figure moved by more than 10% from where it stood when the story was last written. That covers Total Sales, Total Orders, Customers, Average Order Value, Ad Spend and recovered cart value. The totals are compared per day so far, since a period grows by a day at a time.
The sales change against the comparison moved into a different band: under 10%, 10–25% or over 25%, up or down.
A figure was newly marked Unusual on Pulse.

Two limits keep the volume down. A store gets at most 1 digest every 20 hours. A daily update is also dropped when any digest went out in the last 3 days.

A weekly or monthly digest isn’t held back for those 3 days.

What’s in an Email

The email has one card for each pulse. Each card has:

The title and dates: Weekly Pulse, Monthly Pulse, Week So Far or Month So Far, with the date range. A pulse still in progress says which day it runs through.
The mood: Strong, Tough, Mixed or Steady, with Copilot’s headline.
Headline figures: Total Sales, Total Orders, Customers and Average Order Value, each with its change. A week is compared with the week before, and a month with the same month last year. A figure Pulse marks Unusual carries that badge and the day.
Advertising: Ad Spend, Reported ROAS, Clicks and Cost per Click, when you have ad activity. Reported ROAS and Cost per Click show only when there’s one to report.
das Pixel Attribution: Direct Sales Traced to a Paid Ad Click, Share of Direct Traced, Pixel Match Rate and, when there is one, Median Days From Click. It appears when das Pixel is installed, an ad platform is connected and orders were traced. These figures show no change.
Highlights: up to 5 of Copilot’s findings.
Do Next: up to 3 next steps, each linking to a page in the app.

The first pulse in the email leads it, and also has these:

A daily chart: your sales by day. It appears only when it has 16 days or fewer: always for a week, and for a month only in its first 16 days.
Top Products: your top 5 products, with units sold and gross sales.
A return rate line: one sentence, only when the rate moved. It compares orders from the 30 days ending 60 days ago with the 30 days before that, so the returns have settled. Both windows need at least 200 units, and the rate must have moved by at least 1.5 points or 25%.

A pulse sent because a figure was unusual opens with a line saying what that day came to, against its expected range, and what set it apart. Every figure comes from the same data as the Pulse page.

The button View Your Pulse opens Pulse. The footer links to Manage Email Preferences, which opens Preferences. Choose the Notifications tab there.

The Subject Line

The subject names the pulse and the number you’d open the email for. For example:

“Weekly Pulse: $12,346 in sales, up 8% from last week”
“Monthly Pulse: $52,100 in sales, up 12% from last year”
“Week So Far: $8,200 in sales, 6% ahead of last week”

A closed week or month that sets a record or a streak says so, such as “your best week since March”. An update sent for an unusual day names it, such as “unusually high sales on Sunday ($1,461)”. A team member on more than one store sees the store’s name first.

What It Means for You

Choose your own options. Open Preferences, choose the Notifications tab, tick or clear the 3 boxes, and choose Save Preferences. Your choices don’t change anyone else’s.
Read it like Pulse. The email is built from the same stored summary, so the story, the figures and Do Next match Pulse as of the day it was sent.
Expect quiet days. No daily update means nothing moved enough, or a digest went out in the last 3 days. It doesn’t mean the email broke.
Open Pulse for the rest. The email leaves out sections such as Traffic & Conversions and Customers & Retention.

Pulse: the page the email comes from.
Team Members and Permissions: who is on your account.