Never Returners
Established customers who have never sent anything back — at least 3 orders, zero units returned, and a first order more than 90 days ago.
Who’s in This Segment
A customer is in this segment when all of these are true:
- They have placed 3 or more orders
- They have never returned a unit
- Their first order was 90 or more days ago
A unit is one item on an order line. It counts as returned once it has been refunded in Shopify.
Customers whose item-level refunds aren’t available yet, for example while your older orders are still being imported, are left out rather than counted as never returning anything.
Orders that were canceled, or whose payment was voided or expired, don’t count toward any of this. Days are counted from the date of the order to today.
Membership is worked out again each time your customer data refreshes, so customers move in and out of the segment on their own.
What to Do With It
Customers who keep what they buy. Reward them, and use them as a seed for lookalike audiences on your ad platforms to find more customers like them.
To use the segment outside By the Numbers, open it from the Customer Segments page and choose Sync under Sync Destinations. You can send it to Klaviyo, Mailchimp or Attentive for email and SMS, or to Meta, Google Ads, TikTok or Reddit Ads as an audience.
Auto-sync is on by default and resends the segment every 2–4 days, depending on the platform, so the audience keeps matching it. Sync now sends it straight away.
Inside By the Numbers, you can also apply the segment as a filter on reports to see how these customers buy.
Where to Find It
- Customer Segments: this segment is on the Preset Segments tab. Open it to see who’s in it, how it’s trending and where it syncs.
- Customer Loyalty: how your customers spread across loyalty groups by how recently and how often they buy.
- How to Create a Custom Segment: build your own version of this segment with different rules.