Product Opportunity Map
Product Opportunity Map plots each product by how many visits viewed it and how often those visits added it to the cart. It sorts your products into 4 groups: Promote, Fix, Star and Long Tail.
How It’s Calculated
Each dot is one product. The further right it sits, the more Sessions Viewed it has. The higher it sits, the larger its View → Cart, which is Sessions Added divided by Sessions Viewed.
Dot size is Add-to-Cart Value: what customers put in carts at the price shown, before discounts. It isn’t revenue.
The bottom axis steps up by multiples, not equal amounts.
Hover over a dot to see its group, once there are groups. The tooltip also has its views, View → Cart, Sessions Purchased and Add-to-Cart Value.
The 4 Groups
Two dashed lines on the chart mark your medians: the middle product by Sessions Viewed, and the middle by View → Cart. They split the map into 4 groups. “More” and “higher” mean above the median.
- Promote: fewer views, higher View → Cart. These products turn views into carts well, so send them more traffic.
- Fix: more views, lower View → Cart. Check the product’s price, photos, reviews and stock.
- Star: more views, higher View → Cart.
- Long Tail: fewer views, lower View → Cart.
A product exactly at a median counts as fewer or lower. The medians are your own, taken over the products placed in the date range. A product can change group when you change the range.
Which Products Are Placed
A product is placed only when enough visits viewed it for its rate to mean something. It needs enough views to expect about 5 adds to the cart at your store’s usual rate, and never fewer than 50. Your usual rate is every product’s adds divided by every product’s views in the range.
At a store where 2% of product views add to the cart, a product needs 250 views. At 10% or more, it needs 50.
The note at the top of the report gives the minimum for your range. The Left Out card counts the products below it. They aren’t on the chart or in the lists.
With fewer than 6 placed products, there are no medians yet. The chart shows the products without groups, and the lists read Not Enough Products to Split Yet. If no visit added a product to the cart in the range, no product is placed.
Why It Splits on View → Cart
A product page controls how often visitors add the product to the cart. A product has too few purchases to split on. At a 1% purchase rate, a product with 50 views expects half a purchase, so one sale would make it look like a winner.
Purchases are still shown. Sessions Purchased counts visits that added the product and then completed a checkout. das Pixel’s checkout event lists no items, so it can’t confirm this product was in the order. Treat it as an upper bound.
The Lists and Columns
Below the chart, Promote and Fix each list their products with a count. Promote starts with the highest View → Cart, and Fix with the most Sessions Viewed.
Select a row to open the product’s page.
Star and Long Tail stay on the chart. Export CSV has every placed product with its group.
The columns are:
- Product: the product’s name.
- Group: Promote, Fix, Star or Long Tail. It shows in the export and the chart tooltip, not in the lists.
- Sessions Viewed: visits that viewed the product page.
- Sessions Added: visits that added the product to the cart.
- View → Cart: Sessions Added divided by Sessions Viewed.
- Sessions Purchased: visits that added the product and completed a checkout.
- View → Purchase: Sessions Purchased divided by Sessions Viewed.
- Add-to-Cart Value: what was added to carts at the price shown then, before discounts.
The cards above the chart are Products Placed, Promote, Fix and Left Out. Promote and Fix read — until there are groups.
What Counts
- Every count is visits, not events. A visitor who views a product 5 times in one visit counts once.
- Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
- Only events inside the date range count, in your store’s time zone.
- das Pixel started recording product details on July 24, 2026. Dates before that show no products.
- Turn on Live to refresh the report every 30 seconds. Without it, a figure can be up to 10 minutes old.
A warning shows above the report when das Pixel saw less than 70% of your online-store orders in the last 30 days. This report has no Compare, Segment, Sales Channel or Filters control.
What Good Looks Like
There’s no target. The map compares your products with each other, not with other stores.
Promote and Fix are the groups with something to act on. Many products in Left Out means most of your catalog has fewer views than the minimum in the range.
What to Do About It
- A product in Promote: send it more traffic. It already turns views into carts better than your median.
- A product in Fix: open its page and check the price, photos, reviews and stock. Product Funnel shows where it loses visitors after the cart.
- Many products left out: choose a longer date range. More days give each product more views.
Get AI Insight at the top of the report asks Copilot for a short read of it.
Where to Find It
- Product Opportunity Map: open Reports and look under Web Analytics.
- Product Funnel: the same visits as a table, with the steps after the cart.