Subscription Products

Subscription Products shows which products your customers subscribe to. For each product sold on a subscription plan, it shows what sold one-time, on a first subscription order and on renewals, and which plans it sells on.

How It’s Calculated

Every item in an order gets an order type: One-Time, First Subscription or Renewal. Subscription Order Types explains the rule.

An item on a subscription plan takes its order’s type, and every other item is One-Time. So a one-time item a customer added to a renewal counts as One-Time.

A product is in the report when at least 1 of its units sold on a subscription plan in the date range. Products that only sold one-time aren’t listed.

The Cards

  • Subscribe Rate: of the units customers chose at checkout, the share they bought on a subscription plan. Units on renewal orders are left out, because the customer didn’t choose anything there.
  • Subscription Share of Net Sales: the share of these products’ Item Net Sales that came on a subscription plan, first orders and renewals together.
  • First Subscription Units: units bought on a subscription plan at checkout, on the order that started a subscription.
  • Renewal Net Sales: Item Net Sales on orders your subscription app billed on its own.

By Product

By Product is the view the report opens on. It has one row per product, with the most subscription sales first. The columns are:

  • Product: click it to open the product’s page.
  • Subscribe Rate: the same rate as the card, for this product.
  • One-Time Units, First Subscription Units and Renewal Units: the units sold as each order type.
  • One-Time Net Sales, First Subscription Net Sales and Renewal Net Sales: the Item Net Sales of each order type.
  • Selling Plans: the plan with the most units, its share of the product’s subscription units, and how many other plans there are. Hover over it to see every plan with its share, up to 10.
  • Top Plan Share: the top plan’s share on its own.

By Selling Plan

By Selling Plan has one row per subscription plan name, such as Deliver every 30 days, 10% off. The columns are:

  • Selling Plan: the plan’s name. A plan whose item has no name shows as (unnamed plan).
  • Products: how many products sold on it.
  • Share of Subscription Units: its share of the units sold on every plan.
  • First Subscription Units, Renewal Units, First Subscription Net Sales and Renewal Net Sales, as in By Product.

This view has no one-time sales, so Subscribe Rate and Subscription Share of Net Sales show a dash.

What Counts

  • Item Net Sales is the item’s price times its units, less its discounts, such as a subscription discount. Shipping, tax and refunds aren’t included.
  • Orders that were canceled, or whose payment was voided or expired, don’t count. Neither do items with no product, such as custom items.
  • Segment, Sales Channel and Filters narrow the report down.
  • The report shows up to 500 rows.
  • Dates follow your store’s time zone, and every amount is in your store’s currency.
  • Results are saved for up to 10 minutes, so a new order can take that long to appear.

Orders imported before By the Numbers recorded subscription plans count as One-Time, until your order history is imported again. The note above the table says how much of the date range the order types cover, and becomes a warning below 95%.

This report has no Compare control.

What Good Looks Like

There’s no target. A product made to be refilled, such as coffee or supplements, can have most of its checkout units on a plan. A gift or a one-off purchase rarely does.

Compare products you sell the same way. A product with a much lower Subscribe Rate than the others is one customers try once and don’t commit to.

What to Do About It

  • A product with a high Subscribe Rate: feature it in your ads and on your landing pages as the way in to a subscription.
  • A refill product with a low Subscribe Rate: check that its page offers the subscription plan, and test a bigger subscription discount.
  • First subscriptions with few renewals: customers may cancel after the first order. Use a range of a year or more before you judge it, since recent subscriptions haven’t had time to renew.
  • One plan with most of the units: customers prefer that delivery interval. Make it the default plan on the product page.

Get AI Insight at the top of the report asks Copilot for a short read of it, for the date range and filters you chose. Pin to Dashboard adds the report to a dashboard, with the Subscribe Rate in its header. Export CSV saves the table, with the top plan in its Selling Plans column, when you can export data.

Where to Find It

Still need help? Contact Us Contact Us