Search vs Non-Search Sessions

Search vs Non-Search Sessions compares visits where the visitor used your store’s search box with visits where they didn’t, so you can see whether search is worth more attention.

The Search vs Non-Search Sessions report, with five summary cards, a bar chart and a table with a row for each type of session.

How It’s Calculated

The table has 2 rows. Searched is every session that used your store’s own search box at least once. Did Not Search is every other session.

The search box on your store counts, not a search engine. The columns are:

  • Sessions: visits of that type.
  • Share of Sessions: the part of all sessions in the date range.
  • Pages per Session: the average number of pages viewed.
  • Added to Cart: the share of sessions that added an item to the cart.
  • Conversion Rate: the share of sessions that ended in a purchase.
  • Orders: the number of those purchases.
  • Revenue: the value of those purchases. It is the total of the Shopify order each purchase links to: items minus discounts, plus shipping, plus tax that isn’t already in the prices, minus refunds. Where das Pixel couldn’t match an order, it uses the value it saw at checkout.
  • Average Order Value: Revenue divided by Orders.
  • Revenue per Session: Revenue divided by Sessions.

A session counts as a search session for the whole visit, even when the search came after the visitor added to the cart. The gap between the rows therefore mixes intent with influence. It shows that people who search are worth more or less.

It doesn’t show that the search box caused the difference.

Summary Cards and Chart

  • Used Search: the Searched share of all sessions.
  • Conversion Lift: the Searched Conversion Rate divided by the Did Not Search one, such as 2.40×.
  • Revenue per Session Lift: the same ratio for Revenue per Session.
  • Revenue Share: the share of all revenue from Searched sessions.
  • Order Match Rate: the share of purchases valued from their Shopify order instead of the checkout value.

A lift shows — when the Did Not Search figure is 0 or missing.

The chart compares the 2 groups on Added to Cart and Conversion Rate.

What Counts

  • Visitors who declined analytics cookies, or who opted out of the sale or sharing of their data while Require Sale-of-Data Consent is on, aren’t recorded. Known bots are left out.
  • Only events inside the date range count, in your store’s time zone.
  • Turn on Live to refresh the report every 30 seconds. Without it, a figure can be up to 10 minutes old.

A warning shows above the report when das Pixel saw less than 70% of your online-store orders in the last 30 days. This report has no Compare, Segment, Sales Channel or Filters control.

What Good Looks Like

There’s no target. A Conversion Lift above 1 means visitors who search convert more often than those who don’t. A lift near 1 means the 2 groups convert about equally.

A low Used Search share with a high lift means few visitors find the search box, and they are worth more.

What to Do About It

  • A high lift and a low Used Search share: make the search box easier to see, especially on mobile.
  • A lift near 1 or below: check Search Terms for terms with few or no results.
  • Many sessions with no search and a low Conversion Rate: review your navigation and collections.

Get AI Insight at the top of the report asks Copilot for a short read of it.

Where to Find It

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