Understanding your customers' frequency and recency of orders can help you target marketing campaigns and offers to retain customers and reward loyalty.
By the numbers automatically segments your customers over the last 18 months into several groups:
|At risk||Customers that last purchased 6-12 months ago and will likely churn unless re-engaged||Try to win them back with special offers and Discount codes|
|Dormant||Customers that last purchased 12-18 months ago and will likely churn||Make sure to include them in your marketing campaigns to try to reactivate them|
|Promising||Customers that have placed 2-3 orders in the last 6 months||Offer them small discounts and ask if they are satisfied with their purchases|
|Best||Customers that have purchased 4 or more times and made at least one purchase in the last 30 days.||Inform them about new products, add them to your loyalty programs, and ask them to be your store ambassadors|
|Recent||Customers that have purchased just once in the last 30 days||Send them a Thank-you email. Engage them with a small discount for their next purchase|
|Defecting|| Customers that have placed one order but have not repurchased in the last 6 months
||Remind them about your Business, inform them about new products and special offers|
|Loyal||Customers that have purchased 4 or more times and made their last purchase within the last 1-6 months.|| Inform them about new products and ask for product reviews
You can export the Customers within each group to CSV and use in email marketing software to reach out with campaigns, coupons or discounts and/or Thank-yous.