Understanding "Contains" and "Matches" in Segment Builder Filters

In our Segment Builder, you can leverage the "Contains" and "Matches" filters to fine-tune your customer and sales data analysis. Below is a guide on how each filter functions, tailored to the needs of a Shopify analytics app.

"Contains" Filter

This filter performs a basic substring match within a specified field.

• Example: If you use "organic" in the "Contains" filter for product tags, it will match any product tagged with phrases like "organic cotton" or "100% organic."

"Matches" Filter

The "Matches" filter is more sophisticated, employing regex (regular expressions) based on the RE2 syntax for intricate pattern matching.

• Example: To find email addresses from a specific domain like 'hotmail.com', the regex would be .*@hotmail\.com$ .

Practical Regex Examples for Shopify Analytics

Here are relevant regex examples tailored for Shopify store analysis:

1. .*@hotmail\.com$ - Matches all email addresses ending with @hotmail.com.
2. ^vendorname.* - Matches vendor names starting with 'vendorname'.
3. ^(Sale|Discount).* - Matches coupon codes beginning with 'Sale' or 'Discount'.
4. .*202[0-9]$ - Matches strings (like campaign names) ending with a year between 2020 and 2025.
5. ^\d{5,10}$ - Matches SKU numbers that are 5 to 10 digits long.
6. ^#\w{6}$ - Matches Product Numbers that start with '#' followed by six alphanumeric characters.